Case Study:

The Wing Staffing

EVENT SYNOPSIS

The Wing, is a private club whose mission is advancing women through community. Providing coworking spaces for networking, encouragement and empowerment; The Wing has found in PPL Events, a trusted partner. We are their go-to company providing staffing for numerous events at their clubs throughout the USA and London.

ACTIONS TAKEN

Wanting to gain exposure to the powerful market of women movers and shakers, PPL Events has helped The Wing create various pop up concepts where club members can interact with participating brands on site. We have aided The Wing on a weekly basis manage these challenging operations nationally. One of the ways we help The Wing realize these goals has been in building a team of trusted PPL Events staff. We train our staff in production, load in, day to day operations etc. Our brand ambassadors and production assistants follow up and follow through with social media brand impression feedback.

PPL Events has helped plan and execute many important on-site newsworthy events for The Wing. Several examples include: our staff setting up a viewing and panel discussion for the season premiere of HBO's "Big Little Lies" with Nicole Kidman in attendance. We helped The Wing host Jennifer Lopez for a screening of her film "Hustlers." For "Hustlers," the room was cleared and set up. A small stage was put in the front of the room. When the film ended, JLO and her posse came up for a Q&A session. Our staff managed the crowd, passed out mics, set up and broke down the room, and assisted in any other miscellaneous needs the client wanted. Other past celebrity viewing panels included: The Happiness Lab with Laurie Santos and Arianna Huffington and Q& A's with star Edie Falco. Past brand partnerships events PPL Events has helped produce for The Wing include: Clarks Shoes, True Botanicals, Facebook, Dunkin, Shopify and Cole Haan to name a few.

Every year The Wing hosts "Camp NoMan's Land," a fun filled weekend event of panels and workshops for hundreds of women in New York State. PPL Events provided staffing for the hospitality portion of the weekend. Other off-site events PPL Events helped arrange for The Wing were a Rag & Bone in store Wing promo and many off site Wing employee events as well.

EVENT RESULTS

PPL Events is proud to have helped The Wing realize their national goals of women's empowerment through various branding pop up concepts, workshops, panel and viewing discussions, and weekend events. Our on-going relationship with them is a testament to the trust they place in our company.